Food Trends 2024 – Key Shifts in Consumer Eating Habits

Just Eat Takeaway.com, in collaboration with trends forecasting agency WGSN, has published global Food Trends Reports that offer exciting insights into the upcoming food landscape. The reports reveal the top ordered items and dishes while highlighting emerging consumer preferences for the year ahead. These trends reflect the evolving consumer mindset and the growing desire for more conscious, personalized food choices.

1. Honest Cuisine: Consumers are returning to simpler, more transparent food options. They want to know where their food comes from and are increasingly focused on sustainable and traceable ingredients. Local sourcing is becoming more important, as well as healthier, fast food alternatives that offer consumers better control over their diet. This movement towards "honest" cuisine reflects a broader desire for more conscious food choices and healthier eating habits.

2. Self-Care: Wellness is taking center stage in consumer food preferences. People are becoming more mindful of what they eat, focusing on moderation, and opting for foods that support overall well-being. Healthier ingredients that boost physical and mental clarity are gaining popularity. This shift towards self-care is influencing the demand for healthier fast-food options, organic ingredients, and meals that contribute to long-term wellness.

3. Nocturnal Living: Eating patterns are shifting, with many consumers eating later in the evening and integrating meals into their leisure activities. Nighttime dining is becoming a social occasion, with more people enjoying late-night snacks or meals as part of entertainment. This trend is driving the need for flexible delivery options, late-night restaurant offerings, and food that suits evening relaxation.

4. Feed the Fandom: A growing trend is the popularity of foods tied to fandoms and personal interests. Consumers are increasingly drawn to foods that connect them to their favorite movies, TV shows, or brands. These fandom-inspired dishes allow people to feel like part of a community, and special food items linked to pop culture are rapidly gaining traction.

5. Elevated Rituals: Everyday moments are being transformed into opportunities to celebrate small wins and personal milestones. Meals are no longer just about nourishment—they’re about enjoyment and creating memories. This trend reflects a shift in how people view daily dining, with many seeking to elevate their meals into little rituals that celebrate life’s little victories.

These food trends reveal a clear path forward for the food industry in 2024. Consumers are seeking more sustainable, health-conscious, and personalized dining experiences, and food businesses are expected to adapt to these shifting preferences. With a focus on wellness, convenience, and cultural connection, the coming year promises exciting opportunities for innovation in the food sector. 🍕

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H&M Group is an international fashion and design company, operating over 4,000 stores in more than 75 markets and reaching customers in 60 markets online.

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At GONSER.CH, you’ll find an impressive range of high-quality products at unbeatable prices. Our online shop was rightfully awarded first place by the Swiss Institute for Quality Testing. Here, you get the best value for your money: more quality, more selection, and still more money left in your wallet.

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Zattoo Ultimate makes it easy to watch TV over the internet. Stream over 250 TV channels on your smart TV, streaming player, laptop and smartphone. Without a contract or tangled cables, but always on reception. This is how smart TV works today!

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Orell Füssli Thalia AG is one of the most well-known and successful companies in the Swiss book trade. Based in Zurich and employing around 850 dedicated staff, the company operates 58 branches in Switzerland and is also strongly represented in e-commerce. Through the online shop orellfuessli.ch, customers can conveniently access a wide range of products from the comfort of their homes and have their desired items delivered directly to their door. Orell Füssli has successfully combined traditional book trade knowledge with modern technologies, offering its customers an excellent selection and an innovative shopping experience both in-store and online.

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Burger King is known for its flame-grilled Whopper burgers. In Switzerland, it offers quick, delicious meals with fresh ingredients, as well as vegetarian options.

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KFC bietet Ihnen den bestmöglichen Geschmack und die bestmögliche Produktqualität. Deshalb verwenden KFC-Köche nur natürlich gezüchtetes Hühnerfleisch und nur die feinsten Hühnerfilets, die sie jeden Tag in Restaurants von Hand aussuchen. Genießen Sie jetzt diese Qualität und diesen unnachahmlichen Geschmack, der Kentucky Fried Chicken zur Referenz gemacht hat!

Under Flying Tiger Copenhagen, we don't design to make products look beautiful. We design to make people feel comfortable.

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We represent Chinese food culture in an authentic, contemporary context. 🇨🇳
The diversity of Chinese cuisine is a rich fund from which we may draw. Combined with seasonal ingredients and surprising flavours, it gives rise to little masterpieces.

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The Swiss fashion retailer with the largest selection of international premium and exclusive niche brands in women's, men's and children's clothing. At Metro Boutique, you'll find the hottest trends in clothes and shoes inspired by designers, fashion bloggers and stars from around the world.

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SUBWAY®'s recipe for success: sandwiches that are prepared fresh in front of the guests according to their wishes. A business idea that today brings success to over 34,000 restaurants in around 95 countries. In Switzerland, too, more and more fans are enjoying our delicious subs. To date, we are represented at 45 locations (incl. 1 in Liechtenstein). The company was founded in 1965 in the USA, Bridgeport, Connecticut by the then 17-year-old Fred de Luca.

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WonderWaffle is a unique concept from Berlin that makes your senses and palate explode. According to our motto "Create a Wonder", you too will quickly become a fan of ours. Guaranteed! Experience the unbeatable combination of fruits, toppings and fantastic sauces on hot WonderWaffles.

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Welcome to the most diverse water and wellness world in Switzerland!

13,000 m² of fun, relaxation and fitness

Adventure pool | Vitalbad | 7 slides
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Welcome to grepery – a modern twist on the classic crêperie. Here, a lively atmosphere, inspiring encounters, and unique flavors come together. Our crêpes are the true stars, crafted with great attention to detail.

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Welcome to Oesch 1898 and KAKTUSfashion
Our experienced fashion advisors in our shops will advise you with a sense of style and a flair for colours and shapes. Visit us at one of our locations.

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Lassen Sie sich von uns verwöhnen. Wir freuen uns auf Ihren Besuch. 😍

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Schminkbar – Your Oasis for Beauty and Relaxation

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THE BUST, our upscale restaurant in the prime location of the Gold Coast, Herrliberg, offers a refined selection of sustainable premium meat. Look forward to unique burgers and succulent steaks with a stunning view. In an elegant atmosphere with a meticulously chosen meat selection, we invite you to enjoy both exotic weekend events and relaxed dinners during the week. Experience the ultimate in dining pleasure – we look forward to your visit!

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With a mix of vintage clothing, exciting collections from new labels and special accessories, Fizzen offers a unique shopping experience for all style individualists.

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Immerse yourself in a culinary voyage of discovery and experience the diversity of international cuisine, freshly prepared with lots of love. At Le Monde, a journey of flavours around the globe awaits you, where you can enjoy innovative creations that reinterpret classic recipes. Each dish brings the authentic flavour of a region to the plate and provides a unique dining experience that surprises you every day.
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Superdry fuses quintessentially American vintage fashion and Japanese-inspired elements with a distinctively British style, with the highest emphasis on quality. The result is seen in high-quality fabrics, authentic vintage washes, unique details, hand-drawn graphics and perfect cuts in a variety of different designs. Thanks to its distinctiveness, Superdry enjoys growing exclusivity and popularity and can also count international stars among its followers.