Food Trends 2024 – Key Shifts in Consumer Eating Habits

Just Eat Takeaway.com, in collaboration with trends forecasting agency WGSN, has published global Food Trends Reports that offer exciting insights into the upcoming food landscape. The reports reveal the top ordered items and dishes while highlighting emerging consumer preferences for the year ahead. These trends reflect the evolving consumer mindset and the growing desire for more conscious, personalized food choices.

1. Honest Cuisine: Consumers are returning to simpler, more transparent food options. They want to know where their food comes from and are increasingly focused on sustainable and traceable ingredients. Local sourcing is becoming more important, as well as healthier, fast food alternatives that offer consumers better control over their diet. This movement towards "honest" cuisine reflects a broader desire for more conscious food choices and healthier eating habits.

2. Self-Care: Wellness is taking center stage in consumer food preferences. People are becoming more mindful of what they eat, focusing on moderation, and opting for foods that support overall well-being. Healthier ingredients that boost physical and mental clarity are gaining popularity. This shift towards self-care is influencing the demand for healthier fast-food options, organic ingredients, and meals that contribute to long-term wellness.

3. Nocturnal Living: Eating patterns are shifting, with many consumers eating later in the evening and integrating meals into their leisure activities. Nighttime dining is becoming a social occasion, with more people enjoying late-night snacks or meals as part of entertainment. This trend is driving the need for flexible delivery options, late-night restaurant offerings, and food that suits evening relaxation.

4. Feed the Fandom: A growing trend is the popularity of foods tied to fandoms and personal interests. Consumers are increasingly drawn to foods that connect them to their favorite movies, TV shows, or brands. These fandom-inspired dishes allow people to feel like part of a community, and special food items linked to pop culture are rapidly gaining traction.

5. Elevated Rituals: Everyday moments are being transformed into opportunities to celebrate small wins and personal milestones. Meals are no longer just about nourishment—they’re about enjoyment and creating memories. This trend reflects a shift in how people view daily dining, with many seeking to elevate their meals into little rituals that celebrate life’s little victories.

These food trends reveal a clear path forward for the food industry in 2024. Consumers are seeking more sustainable, health-conscious, and personalized dining experiences, and food businesses are expected to adapt to these shifting preferences. With a focus on wellness, convenience, and cultural connection, the coming year promises exciting opportunities for innovation in the food sector. 🍕

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**CHF 20.- discount on (almost) everything from MBW CHF 80.-**

– Valid from 15.12. to 21.12.2025
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Valid until 21.12.2025 on (almost) everything. Excludes tolino Epos 3, tolino vision color white, Tonieboxes, Smartboxes, gaming electronics, ink/toner, gift cards, flowers and subscriptions | Redeemable on orellfüssli.ch by entering the voucher code (standard delivery only, not in-store pickup). Not redeemable for the “Give eBooks as a gift” service or for eBook purchases via eReader | Minimum order value: CHF 80.- | Not combinable with other discounts.

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