Sport is not just a way to improve our physical fitness, but also an opportunity for mental growth and to create new social connections. It has the potential to change lives in many ways. With the right motivation and support, we can continue to push ourselves and achieve new goals. In this context, we bring you inspiring stories from our athletes, providing you with the drive to get moving and constantly improve. Our aim is to equip you with the latest sportswear, featuring innovative technologies that support your best performances.

adidas is the perfect destination for all those who dedicate themselves to sport with passion. Whether you are a runner, basketball player, soccer player, or fitness enthusiast, we provide the right gear for you. But we also have the perfect equipment for hikers who want to escape city life on weekends and seek adventure in nature. For yoga instructors who aim to bring body and mind into harmony, we offer clothing that supports your practice. Our iconic 3-stripes brand is not only recognized in the world of sports, but also present in the music scene, appearing on stages and at festivals.

With our products, you are fully prepared to give your best, whether in competition, training, or everyday life. We will accompany you on your journey, whether at the start of a game or at the beginning of a race. Our goal is to get you across the finish line and help you achieve your personal best. We not only support your athletic ambitions, but also nurture your creativity and sportsmanship. Because we know that through collective effort and continuous development, we can positively change the world.

But adidas offers much more than just functional sportswear. In collaboration with leading international experts in the field of sports clothing, we constantly work on developing new innovations that meet the needs of modern athletes. We strive to provide the perfect combination of functionality and style, which not only meets your athletic requirements but also matches your personal taste. Sustainability is at the core of what we do. We are aware of the responsibility we have towards the world and focus on environmentally friendly production methods and materials that protect the environment.

By pushing the boundaries of innovation every day, we support the pioneers and makers of tomorrow. We firmly believe that sport not only improves our physical fitness but also has a positive impact on society. Together with you, we want to create a better, more active world where the power of sport is accessible to everyone.

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Food Trends 2024 – Key Shifts in Consumer Eating Habits

Just Eat Takeaway.com, in collaboration with trends forecasting agency WGSN, has published global Food Trends Reports that offer exciting insights into the upcoming food landscape. The reports reveal the top ordered items and dishes while highlighting emerging consumer preferences for the year ahead. These trends reflect the evolving consumer mindset and the growing desire for more conscious, personalized food choices.

1. Honest Cuisine: Consumers are returning to simpler, more transparent food options. They want to know where their food comes from and are increasingly focused on sustainable and traceable ingredients. Local sourcing is becoming more important, as well as healthier, fast food alternatives that offer consumers better control over their diet. This movement towards "honest" cuisine reflects a broader desire for more conscious food choices and healthier eating habits.

2. Self-Care: Wellness is taking center stage in consumer food preferences. People are becoming more mindful of what they eat, focusing on moderation, and opting for foods that support overall well-being. Healthier ingredients that boost physical and mental clarity are gaining popularity. This shift towards self-care is influencing the demand for healthier fast-food options, organic ingredients, and meals that contribute to long-term wellness.

3. Nocturnal Living: Eating patterns are shifting, with many consumers eating later in the evening and integrating meals into their leisure activities. Nighttime dining is becoming a social occasion, with more people enjoying late-night snacks or meals as part of entertainment. This trend is driving the need for flexible delivery options, late-night restaurant offerings, and food that suits evening relaxation.

4. Feed the Fandom: A growing trend is the popularity of foods tied to fandoms and personal interests. Consumers are increasingly drawn to foods that connect them to their favorite movies, TV shows, or brands. These fandom-inspired dishes allow people to feel like part of a community, and special food items linked to pop culture are rapidly gaining traction.

5. Elevated Rituals: Everyday moments are being transformed into opportunities to celebrate small wins and personal milestones. Meals are no longer just about nourishment—they’re about enjoyment and creating memories. This trend reflects a shift in how people view daily dining, with many seeking to elevate their meals into little rituals that celebrate life’s little victories.

These food trends reveal a clear path forward for the food industry in 2024. Consumers are seeking more sustainable, health-conscious, and personalized dining experiences, and food businesses are expected to adapt to these shifting preferences. With a focus on wellness, convenience, and cultural connection, the coming year promises exciting opportunities for innovation in the food sector. 🍕

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Your Top Provider of Electronics Products and Services: MediaMarkt Switzerland

Since 1994, MediaMarkt has been the undisputed leader in the consumer electronics sector in Switzerland. Over the years, the company has continuously grown and now employs around 1,000 dedicated professionals. With 44 stores across the country, MediaMarkt ensures that every electronics enthusiast has quick and easy access to the latest, most innovative devices. Thanks to its broad nationwide presence, MediaMarkt has become a trusted name for high-quality electronics, ensuring customers always have access to the newest gadgets and technologies.

Whether in-store or online, MediaMarkt offers an extensive range of electronics that satisfies every need. Customers can explore a wide variety of products, including consumer electronics, home appliances, computing devices, smartphones, and more. No matter if you're a beginner in technology or a gadget lover, MediaMarkt's expert advisors are available from Monday to Saturday to assist you with their knowledge. They will guide you through the selection process and offer advice on the latest innovations, ensuring you make an informed purchase.

The seamless integration of online and offline shopping options allows all customers to benefit from great deals and exceptional services at any time. This means you can shop not only in physical stores but also online, at any hour of the day or night. Furthermore, MediaMarkt continuously offers exclusive promotions and special deals, allowing customers to save on high-quality electronics and discover unbeatable prices.

MediaMarkt provides more than just excellent products; the company also offers a range of additional services. From professional consultations to repair services and financing options, MediaMarkt has established itself as a reliable partner in the electronics retail industry. Through partnerships with top brands and the introduction of innovative concepts, MediaMarkt Switzerland sets new industry standards and remains a significant player in the market.

Focusing on customer service and consistently expanding its range of services, MediaMarkt will continue to shape the Swiss electronics market in the years ahead. With a commitment to innovation and a customer-first approach, MediaMarkt will stay at the forefront of digital transformation and remain the preferred destination for electronics products in Switzerland. 🎙️

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Swiss International Air Lines (SWISS) is Switzerland's leading airline. It connects Switzerland to Europe and the world with around 100 direct flights from the national airports of Zurich and Geneva. The premium airline operates one of the most modern fleets in Europe. 

SWISS stands for the traditional values of Switzerland and is committed to the highest product and service quality.

It has also set itself ambitious CO2 targets and plans to reduce its net CO2 emissions by 50 per cent by 2030 compared to 2019 and to achieve a CO2-neutral balance sheet by 2050. One of its priorities is to promote the use of sustainable fuels. SWISS is part of the Lufthansa Group and a member of Star Alliance, the world's largest airline network.

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In our modern clinics, we offer high-quality, evidence-based physiotherapy, fitness, and medical massages. Whether you are a professional athlete or someone who enjoys being active, we provide tailored treatments for effective and long-lasting therapy, as well as goal-oriented fitness training.

Our clinics are the first choice for physiotherapy related to knee issues, especially ACL injuries. However, we also specialize in treating other injuries or overuse problems of the musculoskeletal system, ensuring personalized care and effective treatment.

With our state-of-the-art fitness equipment, we also offer medical training therapy (MTT) to assist in rehabilitation after surgery or injury. Trust our expertise and modern facilities to support your health and improve your fitness in a sustainable way. 🏋️

**Included in the deal:**

- Depending on the option you choose, a single therapy session, a 10 or a 20-person subscription for the cold chamber at med&amp;motion in Zurich. 
- The cold chamber is a whole-body cold therapy in which you allow **-85°C to -100°C** to act on your body for a few minutes. 🧊

**Effect:**

The cold chamber has a particularly positive effect on regeneration and recovery and can alleviate chronic pain. It is therefore perfect for athletes, pain and rheumatism patients and anyone who wants to treat their body to an extra portion of vitalization. ⚡️

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