Food Trends 2024 – Key Shifts in Consumer Eating Habits

Just Eat Takeaway.com, in collaboration with trends forecasting agency WGSN, has published global Food Trends Reports that offer exciting insights into the upcoming food landscape. The reports reveal the top ordered items and dishes while highlighting emerging consumer preferences for the year ahead. These trends reflect the evolving consumer mindset and the growing desire for more conscious, personalized food choices.

1. Honest Cuisine: Consumers are returning to simpler, more transparent food options. They want to know where their food comes from and are increasingly focused on sustainable and traceable ingredients. Local sourcing is becoming more important, as well as healthier, fast food alternatives that offer consumers better control over their diet. This movement towards "honest" cuisine reflects a broader desire for more conscious food choices and healthier eating habits.

2. Self-Care: Wellness is taking center stage in consumer food preferences. People are becoming more mindful of what they eat, focusing on moderation, and opting for foods that support overall well-being. Healthier ingredients that boost physical and mental clarity are gaining popularity. This shift towards self-care is influencing the demand for healthier fast-food options, organic ingredients, and meals that contribute to long-term wellness.

3. Nocturnal Living: Eating patterns are shifting, with many consumers eating later in the evening and integrating meals into their leisure activities. Nighttime dining is becoming a social occasion, with more people enjoying late-night snacks or meals as part of entertainment. This trend is driving the need for flexible delivery options, late-night restaurant offerings, and food that suits evening relaxation.

4. Feed the Fandom: A growing trend is the popularity of foods tied to fandoms and personal interests. Consumers are increasingly drawn to foods that connect them to their favorite movies, TV shows, or brands. These fandom-inspired dishes allow people to feel like part of a community, and special food items linked to pop culture are rapidly gaining traction.

5. Elevated Rituals: Everyday moments are being transformed into opportunities to celebrate small wins and personal milestones. Meals are no longer just about nourishment—they’re about enjoyment and creating memories. This trend reflects a shift in how people view daily dining, with many seeking to elevate their meals into little rituals that celebrate life’s little victories.

These food trends reveal a clear path forward for the food industry in 2024. Consumers are seeking more sustainable, health-conscious, and personalized dining experiences, and food businesses are expected to adapt to these shifting preferences. With a focus on wellness, convenience, and cultural connection, the coming year promises exciting opportunities for innovation in the food sector. 🍕

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Orell Füssli Thalia AG is one of the most well-known and successful companies in the Swiss book trade. Based in Zurich and employing around 850 dedicated staff, the company operates 58 branches in Switzerland and is also strongly represented in e-commerce. Through the online shop orellfuessli.ch, customers can conveniently access a wide range of products from the comfort of their homes and have their desired items delivered directly to their door. Orell Füssli has successfully combined traditional book trade knowledge with modern technologies, offering its customers an excellent selection and an innovative shopping experience both in-store and online.

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Redcare Pharmacy is always by your side when it comes to your health. We understand how important your physical and mental well-being is, which is why we’ve created a unique brand world to help you make the best decisions for your health at all times. The name Redcare not only symbolizes our commitment to your health but also the care we show in every aspect of our work.

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The IntercityHotel Zurich Airport is your stylish retreat just minutes away from Zurich Airport. Conveniently located close to the terminal and with direct connections to the city center, the hotel combines modern design with urban comfort. Designed by renowned architect Matteo Thun, the hotel impresses with its contemporary architecture, functional facilities, and an atmosphere that harmoniously balances relaxation and vibrancy. Whether you are on a business trip, layover, or city break, IntercityHotel Zurich Airport is the perfect starting point.

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IntercityHotel Zurich Airport is more than just an airport hotel. It is a modern city hotel that offers comfort, flexibility, and contemporary hospitality. Whether for business or leisure, it is the ideal base for discovering Zurich and its surroundings.

**Included in the deal,** per person:

A festive 3-course dinner with

* **Appetizer:** A lovingly arranged festive salad buffet
* **Main course:** Turkey breast in red wine sauce, served with roasted potatoes
* **Dessert:** Dark chocolate mousse

* incl. **a glass of Prosecco or red wine** 🍷 (alternative: soft drink)

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