Passion for sport and fashion, noble comfort and a sensitive feeling for quality - this has been the formula for success of the Bogner brand for over 85 years. It is not for nothing that the traditional company is considered the inventor of sports fashion.

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Nike is one of the world's leading brands for sports products, renowned for its innovation, style, and functionality. The company continues to captivate sports enthusiasts globally with its regularly released collections. Whether it’s sports shoes with air-cushioned soles or sustainably produced shorts, Nike sets new standards in the industry and inspires people worldwide. But Nike is more than just a sports brand.

Nike represents a lifestyle and a mindset, encouraging individuals to strive for more and exceed their limits. It's about overcoming obstacles, breaking boundaries, and actively shaping the future. This mindset is reflected everywhere – on the field, at the beach, or on the streets. With an impressive range of products, from innovative shoes and shorts to shirts, sweatshirts, bucket hats, and bags, Nike equips you with everything you need for your sport and daily life.

The philosophy "Just do it" embodies Nike's mission to elevate human potential to new levels. Nike sees itself not just as a manufacturer but as a driving force for change and progress. The company envisions a world where everyone is an athlete, united by the joy of movement. This vision is shared across Nike and its sister brands, Converse and Jordan. Each brand reflects the same passion: inspiring people to achieve their best.

Whether it’s about designing revolutionary sneakers, using sustainable materials, or creating digital tools for sports and lifestyle, Nike combines innovation with inspiration. This includes you: With Nike products, you’ll not only enhance your training but also make a bold statement in your everyday life.

Nike uniquely merges sports, fashion, and innovation, allowing you to express your personality. Whether you’re giving your all in competition or simply aiming to look stylish throughout the day, Nike provides the right products to support you in every situation. Let the energy and spirit of innovation from Nike inspire you, and discover how this brand can bring your athletic and personal goals within reach.

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Whether you want to indulge in old memories or create new ones - at parfumdreams you will find fragrance creations for every moment: classic to innovative, fresh to opulent, suitable for everyday use to party-ready. But that's not all: Make-up or care products for face, body and hair - discover everything your cosmetic heart desires at parfumdreams. For example, our exclusive annual cosmetics and perfume advent calendar. 😊

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Swiss International Air Lines (SWISS) is Switzerland's leading airline. It connects Switzerland to Europe and the world with around 100 direct flights from the national airports of Zurich and Geneva. The premium airline operates one of the most modern fleets in Europe. 

SWISS stands for the traditional values of Switzerland and is committed to the highest product and service quality.

It has also set itself ambitious CO2 targets and plans to reduce its net CO2 emissions by 50 per cent by 2030 compared to 2019 and to achieve a CO2-neutral balance sheet by 2050. One of its priorities is to promote the use of sustainable fuels. SWISS is part of the Lufthansa Group and a member of Star Alliance, the world's largest airline network.

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Food Trends 2024 – Key Shifts in Consumer Eating Habits

Just Eat Takeaway.com, in collaboration with trends forecasting agency WGSN, has published global Food Trends Reports that offer exciting insights into the upcoming food landscape. The reports reveal the top ordered items and dishes while highlighting emerging consumer preferences for the year ahead. These trends reflect the evolving consumer mindset and the growing desire for more conscious, personalized food choices.

1. Honest Cuisine: Consumers are returning to simpler, more transparent food options. They want to know where their food comes from and are increasingly focused on sustainable and traceable ingredients. Local sourcing is becoming more important, as well as healthier, fast food alternatives that offer consumers better control over their diet. This movement towards "honest" cuisine reflects a broader desire for more conscious food choices and healthier eating habits.

2. Self-Care: Wellness is taking center stage in consumer food preferences. People are becoming more mindful of what they eat, focusing on moderation, and opting for foods that support overall well-being. Healthier ingredients that boost physical and mental clarity are gaining popularity. This shift towards self-care is influencing the demand for healthier fast-food options, organic ingredients, and meals that contribute to long-term wellness.

3. Nocturnal Living: Eating patterns are shifting, with many consumers eating later in the evening and integrating meals into their leisure activities. Nighttime dining is becoming a social occasion, with more people enjoying late-night snacks or meals as part of entertainment. This trend is driving the need for flexible delivery options, late-night restaurant offerings, and food that suits evening relaxation.

4. Feed the Fandom: A growing trend is the popularity of foods tied to fandoms and personal interests. Consumers are increasingly drawn to foods that connect them to their favorite movies, TV shows, or brands. These fandom-inspired dishes allow people to feel like part of a community, and special food items linked to pop culture are rapidly gaining traction.

5. Elevated Rituals: Everyday moments are being transformed into opportunities to celebrate small wins and personal milestones. Meals are no longer just about nourishment—they’re about enjoyment and creating memories. This trend reflects a shift in how people view daily dining, with many seeking to elevate their meals into little rituals that celebrate life’s little victories.

These food trends reveal a clear path forward for the food industry in 2024. Consumers are seeking more sustainable, health-conscious, and personalized dining experiences, and food businesses are expected to adapt to these shifting preferences. With a focus on wellness, convenience, and cultural connection, the coming year promises exciting opportunities for innovation in the food sector. 🍕

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